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Klaviyo (2026): Free Email & SMS Marketing for Ecommerce

Updated August 18, 2026
Free plan
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Klaviyo is data-driven email and SMS marketing built for ecommerce — with advanced automation, segmentation, predictive analytics and deep store integrations. Start on a free plan. Below: what's free, real pricing, who it's for and how it compares — verify current terms before you buy.

Deal snapshot
OfferFree plan, then pricing that scales with your contacts
StatusActive
Verified2026-08-18
CouponNo code — start free
Free trialFree up to 250 contacts / 500 emails
Best forEcommerce and DTC brands that want revenue-focused email + SMS

Looking at Klaviyo? It's the email and SMS platform most serious ecommerce brands reach for, built around store data: it plugs into Shopify and other platforms to power segmentation, automated flows (abandoned cart, post-purchase, win-back), predictive analytics and revenue attribution. There's a free plan to start.

This page covers what's free, what paid plans cost, who Klaviyo suits, and the main alternatives.

Current Klaviyo offer

The Klaviyo free plan covers up to 250 contacts and 500 email sends with the core automation and segmentation, so you can build flows before you pay. Paid plans scale by contact count and unlock more sends, SMS and higher limits.

No fabricated coupon here — the value is a real free plan plus advanced ecommerce marketing as you grow.

Who's eligible
Anyone can start free.
Best for ecommerce and DTC brands.
Paid plans scale by contacts and add SMS.
Restrictions
Free plan capped at 250 contacts / 500 emails.
SMS and higher volumes on paid plans.
Pricing set by Klaviyo — confirm current rates.

Expiration: The free plan is ongoing; paid pricing is set by Klaviyo and can change. Confirm current pricing on Klaviyo's site. Source: Klaviyo's official pricing page.

How to claim the Klaviyo deal

  1. 1Open the official linkUse the button on this page to start Klaviyo for free.
  2. 2Connect your storeSync Shopify or your platform to pull in customer data.
  3. 3Build revenue flowsSet up abandoned cart, welcome and post-purchase automations.
  4. 4Upgrade as you growMove to a paid plan for more contacts, sends and SMS.

Klaviyo pricing

Klaviyo has a free plan plus paid tiers priced by contacts (email, and email+SMS). Figures are indicative for 2026 — confirm current pricing on Klaviyo's site.

PlanMonthlyAnnualWhat you get
Free$0FreeUp to 250 contacts and 500 email sends with core automation
Emailfrom ~$45/moScales by contactsHigher sends, full automation, segmentation and analytics
Email + SMSfrom ~$60/moScales by contactsEverything in Email plus SMS marketing and more

What is Klaviyo?

Klaviyo is a marketing platform built specifically for ecommerce. It centers on your store data, using it to drive granular segmentation, automated revenue flows, predictive analytics (like expected order value and churn risk) and clear revenue attribution — so you can see exactly what each campaign and flow earns.

Its appeal is depth for online stores: brands that live and die by email and SMS revenue get best-in-class automation and reporting, at the cost of per-contact pricing that rises as your list grows.

Who it's for
Shopify and ecommerce stores
DTC brands scaling email + SMS
Marketers who want revenue attribution
Teams needing deep automation and segmentation
Who should avoid it
Simple newsletters on a tight budget
Non-ecommerce senders
Anyone wanting flat, list-size-independent pricing

Klaviyo features

Ecommerce automation
Abandoned cart, welcome, post-purchase and win-back flows.
Segmentation
Granular segments from real store and behavior data.
SMS marketing
Run email and SMS from one platform.
Predictive analytics
Predicted value, churn risk and next order date.
Revenue attribution
See the revenue each campaign and flow drives.

Klaviyo pros & cons

Pros
Best-in-class ecommerce automation
Deep segmentation and analytics
Email + SMS in one platform
Free plan to start
Cons
Per-contact pricing rises with list size
Overkill for simple newsletters
Advanced features have a learning curve

Who Klaviyo is best for

Ecommerce brands
Revenue-focused email and SMS from store data.
DTC teams
Advanced flows and attribution at scale.
Shopify stores
Deep integration and predictive analytics.

Klaviyo vs the alternatives

How Klaviyo compares with the platforms ecommerce teams weigh against it.

FeatureKlaviyoOmnisendMailchimp
Best forEcommerce at scaleEcommerce on a budgetBrand-name all-rounder
Free planYes (250 contacts)Yes (250 contacts)Limited
SMSYesYesAdd-on
Predictive analyticsStrongGoodBasic
Entry price~$45/mo~$16/mo~$13/mo

Klaviyo alternatives

OmnisendEcommerce email + SMS with a generous free plan.See →BrevoEmail, SMS and light CRM with a send-based free plan.Visit ↗GetResponseEmail plus funnels and webinars with a free plan.See →

Klaviyo deal — frequently asked questions

Does Klaviyo have a free plan?

Yes — Klaviyo's free plan covers up to 250 contacts and 500 email sends with core automation and segmentation. Paid plans scale by contact count and unlock more sends and SMS. Confirm current pricing on Klaviyo's site.

How much does Klaviyo cost?

Klaviyo's Email plans start around $45/month and Email + SMS from about $60/month, priced by how many contacts you store. Costs rise with list size, so keep your list clean. Confirm current rates at signup.

What is Klaviyo best for?

Klaviyo is best for ecommerce and DTC brands that want revenue-focused email and SMS built on store data — advanced automation, segmentation, predictive analytics and clear revenue attribution.

What is the best Klaviyo alternative?

Omnisend for ecommerce email and SMS with a generous free plan, Brevo for email, SMS and light CRM, and GetResponse for email plus funnels and webinars.

How we verify this deal
Last updated: August 18, 2026 · Reviewed by: Rae Mercer, Editor
We check each offer against the vendor's official page before publishing. Klaviyo's offer here is its free plan — not a fabricated discount. Confirm current pricing at signup.
Affiliate disclosure: Some outbound links may be affiliate or referral links, meaning we can earn a commission at no extra cost to you. It never affects our verdicts.
Pricing disclaimer: Klaviyo pricing is set by Klaviyo and can change. Figures shown are indicative for 2026; always confirm current pricing on Klaviyo's official site.

Ready to try Klaviyo?

Free plan, then pricing that scales with your contacts. No fake codes — just the honest deal.

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