Looking at Klaviyo? It's the email and SMS platform most serious ecommerce brands reach for, built around store data: it plugs into Shopify and other platforms to power segmentation, automated flows (abandoned cart, post-purchase, win-back), predictive analytics and revenue attribution. There's a free plan to start.
This page covers what's free, what paid plans cost, who Klaviyo suits, and the main alternatives.
Current Klaviyo offer
The Klaviyo free plan covers up to 250 contacts and 500 email sends with the core automation and segmentation, so you can build flows before you pay. Paid plans scale by contact count and unlock more sends, SMS and higher limits.
No fabricated coupon here — the value is a real free plan plus advanced ecommerce marketing as you grow.
Expiration: The free plan is ongoing; paid pricing is set by Klaviyo and can change. Confirm current pricing on Klaviyo's site. Source: Klaviyo's official pricing page.
How to claim the Klaviyo deal
- 1Open the official linkUse the button on this page to start Klaviyo for free.
- 2Connect your storeSync Shopify or your platform to pull in customer data.
- 3Build revenue flowsSet up abandoned cart, welcome and post-purchase automations.
- 4Upgrade as you growMove to a paid plan for more contacts, sends and SMS.
Klaviyo pricing
Klaviyo has a free plan plus paid tiers priced by contacts (email, and email+SMS). Figures are indicative for 2026 — confirm current pricing on Klaviyo's site.
| Plan | Monthly | Annual | What you get |
|---|---|---|---|
| Free | $0 | Free | Up to 250 contacts and 500 email sends with core automation |
| from ~$45/mo | Scales by contacts | Higher sends, full automation, segmentation and analytics | |
| Email + SMS | from ~$60/mo | Scales by contacts | Everything in Email plus SMS marketing and more |
What is Klaviyo?
Klaviyo is a marketing platform built specifically for ecommerce. It centers on your store data, using it to drive granular segmentation, automated revenue flows, predictive analytics (like expected order value and churn risk) and clear revenue attribution — so you can see exactly what each campaign and flow earns.
Its appeal is depth for online stores: brands that live and die by email and SMS revenue get best-in-class automation and reporting, at the cost of per-contact pricing that rises as your list grows.
Klaviyo features
Klaviyo pros & cons
Who Klaviyo is best for
Klaviyo vs the alternatives
How Klaviyo compares with the platforms ecommerce teams weigh against it.
| Feature | |||
|---|---|---|---|
| Best for | Ecommerce at scale | Ecommerce on a budget | Brand-name all-rounder |
| Free plan | Yes (250 contacts) | Yes (250 contacts) | Limited |
| SMS | Yes | Yes | Add-on |
| Predictive analytics | Strong | Good | Basic |
| Entry price | ~$45/mo | ~$16/mo | ~$13/mo |
Klaviyo alternatives
Klaviyo deal — frequently asked questions
Does Klaviyo have a free plan?
Yes — Klaviyo's free plan covers up to 250 contacts and 500 email sends with core automation and segmentation. Paid plans scale by contact count and unlock more sends and SMS. Confirm current pricing on Klaviyo's site.
How much does Klaviyo cost?
Klaviyo's Email plans start around $45/month and Email + SMS from about $60/month, priced by how many contacts you store. Costs rise with list size, so keep your list clean. Confirm current rates at signup.
What is Klaviyo best for?
Klaviyo is best for ecommerce and DTC brands that want revenue-focused email and SMS built on store data — advanced automation, segmentation, predictive analytics and clear revenue attribution.
What is the best Klaviyo alternative?
Omnisend for ecommerce email and SMS with a generous free plan, Brevo for email, SMS and light CRM, and GetResponse for email plus funnels and webinars.