About Attio
Attio is a data-first, highly customizable CRM built for the way startups actually work. It syncs your email and calendar to build your pipeline automatically, and its flexible objects let you model anything — investors, partnerships, candidates — not just deals.
It's the CRM founders keep switching to: fast, beautiful and flexible enough to shape around your process instead of the other way round.
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The honest list
What we love
＋Beautiful, fast, modern UI
＋Auto-builds pipeline from email + calendar
＋Extremely customizable data model
＋Generous free plan
Watch out for
−Fewer native marketing features
−Younger ecosystem than incumbents
−Advanced automation needs paid plans