Microsoft Clarity

Clarity isn't a ranking tool — it's free behaviour analytics with heatmaps and session recordings that show why visitors from search do or don't convert. Once you're driving organic traffic, it helps you fix the pages that get clicks but not results.

SEO doesn't end at the click. Clarity is the best free way to see what real visitors do on your pages and turn traffic into outcomes.

Every place Microsoft Clarity shows up across Choose My Stack — the research it’s part of and the articles that cover it.

The honest list