About Google Search Console
Search Console is the one tool every site should set up. It shows the exact queries, impressions, clicks and positions your pages earn in Google, flags indexing and Core Web Vitals issues, and lets you inspect individual URLs — straight from Google, for free.
No paid tool can replace first-party Google data. Start here, find the queries you already rank for around positions 8–20, and improve those pages first.
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The honest list
What we love
＋Free and first-party from Google
＋Real queries, clicks and positions
＋Indexing and Core Web Vitals reports
＋URL inspection and sitemap tools
Watch out for
−Only your own verified site
−No competitor data
−Limited historical range