Mailchimp

Mailchimp is the best-known name in email for a reason: polished templates, a broad feature set, a big integration marketplace and AI helpers. It's a capable all-rounder, though its contact-based pricing climbs quickly and the free plan has tightened over the years, so weigh it against cheaper rivals as you scale.

It remains a solid, familiar choice with excellent templates and integrations — just price the tier you'll grow into, because it's pricier than Brevo or MailerLite at scale.

Every place Mailchimp shows up across Choose My Stack — the research it’s part of and the articles that cover it.

The honest list