The Mixpanel for Startups program gives eligible early-stage companies their first year of Mixpanel free on the exclusive Startup Plan — the full analytics suite with no feature limits, including advanced reports (Signal and Experiments), the add-on packages (Data Pipelines, Group Analytics, Warehouse Connectors) and Session Replay, covering up to 1 billion events per year and 500,000 Session Replay recordings. To qualify you must be incorporated less than 5 years ago, have raised no more than $8M USD in total funding, never have redeemed another Mixpanel offer, and never have been on a paid plan. You must start sending data to Mixpanel within 90 days of acceptance to keep your place, and no VC or accelerator is required to apply.
About this offer
Track and analyze your product data to find product-market fit — free for a year. The Mixpanel for Startups program gives eligible early-stage companies their first year on the exclusive Startup Plan, with the full power of Mixpanel and no feature limits. It's non-dilutive, open whether or not you have a VC or accelerator, and includes access to a private Slack community of founders and the Mixpanel team.
Below is how the offer typically works and how to claim it. Exact eligibility and amounts are set by Mixpanel and can change, so always confirm the current terms on their official page before applying.
What you get
Eligible startups get 12 months on Mixpanel's exclusive Startup Plan — the full analytics platform with no feature limits. The plan is only available through the program and can't be bought standalone.
The Startup Plan covers up to 1 billion events per year plus 500,000 Session Replay recordings — enough to launch, grow and scale your product.
Advanced reports like Signal and Experiments, the add-on packages (Data Pipelines, Group Analytics, Warehouse Connectors) and Session Replay are all included.
Participants are invited to the Mixpanel for Startups Slack for curated content, workshops, resources and the chance to learn from other startups and the Mixpanel team.
How to claim Mixpanel
Most startup programs are for early-stage companies — typically newly incorporated, below a funding or revenue threshold, and not previously enrolled in this offer. Confirm the current criteria on the Mixpanel page.
Use the “Claim this deal” button below to go straight to Mixpanel’s startup application. Some programs approve instantly; others ask a few questions about your company.
You may be asked to verify details like your website, incorporation or a partner referral (for example via an accelerator, VC or platform like Choose My Stack).
Once approved, the First year free is applied to your account — credits, a discount or free months, depending on the offer.
Frequently asked questions
Startups incorporated less than 5 years ago that have raised no more than $8M USD in total funding, have never been on a paid Mixpanel plan, and haven't previously redeemed another Mixpanel offer (such as through Product School or another partner). You don't need to be associated with a VC or accelerator to join.
The full analytics suite with no feature limits: all advanced reports (including Signal and Experiments), the add-on packages (Data Pipelines, Group Analytics, Warehouse Connectors) and Session Replay. It's valid for 12 months, covers up to 1 billion events per year and includes 500,000 Session Replay recordings. The Startup Plan is not eligible for BAAs or MSAs.
Yes. Once accepted, you must begin sending data to Mixpanel within 90 days to keep your eligibility. If you don't, you're removed from the program and can't rejoin — so Mixpanel encourages you to apply only once you're truly ready to implement.
No. The program gives eligible companies their first year of Mixpanel free on the Startup Plan. After the first year you can move to a Free, Growth or Enterprise plan. The Startup Plan is only available through the program and can't be purchased on its own.
If you send over 1B events during the program you can upgrade to a paid Growth or Enterprise plan, or downgrade to the Free plan. If you're close to the limit, Mixpanel's team reaches out in advance to discuss your options.
No — your free year begins at enrollment, and you must start sending data within 90 days or be removed. If you're not ready, sign up for Mixpanel's Free plan (1M events per month) and apply to the program when you're ready to take full advantage of it.
