OpenPanel
Web analytics and product analytics in one open-source dashboard — funnels, retention and real-time insights without the complexity. A self-hosted alternative to Google Analytics and Mixpanel.
Google Analytics
MixpanelAbout OpenPanel
Most teams end up paying for two analytics tools: one for web traffic, one for product events. OpenPanel's pitch is one open-source platform for both — pageviews and referrers next to funnels, retention and user profiles.
It's built on ClickHouse, so queries stay fast at scale, and the interface stays deliberately simpler than Mixpanel's learning curve. Being self-hostable makes it a privacy-friendly, GDPR-comfortable choice — your visitor data never leaves your servers.
AGPL-3.0 licensed with a hosted cloud option, OpenPanel is young but sharply focused: honest analytics without a data-sharing business model behind it.
Key features
- Web + product analytics — Traffic, referrers and campaigns alongside events, funnels and retention — one dashboard.
- Real-time on ClickHouse — Fast queries over large event volumes with live visitor views.
- Privacy-first — Self-host to own your data outright — no third-party sharing, GDPR-friendly.
- Simple by design — The useful 80% of Mixpanel without the analyst-grade complexity.
The honest read
- Replaces GA and Mixpanel in one tool
- Self-hostable — full data ownership
- Fast ClickHouse backend
- Clean, approachable UI
- Open source under AGPL-3.0
- Smaller feature set than mature Mixpanel
- Young project, smaller community
- Self-hosting means running ClickHouse
- Fewer integrations than incumbents
FAQ
Self-hosted OpenPanel is free and open source under AGPL-3.0. A paid cloud version exists if you'd rather not run infrastructure.
For most sites, yes — pageviews, referrers, campaigns and real-time visitors are covered, with a much clearer privacy story.
For core product analytics — events, funnels, retention, user profiles — yes. Deep enterprise analysis features are still ahead of it.
Yes — especially self-hosted, where visitor data stays entirely on your infrastructure.
Docker Compose with ClickHouse and Postgres — a modest VPS handles typical startup traffic.
TypeScriptClickHouse
Next.js
Docker
